The Godfather of Linkedin Ads - Justin Rowe

Justin Rowe is the founder and CMO of Impactable — the most widely used Linkedin ads agency in the world.

The guy has dedicated his career to helping people make money with Linkedin ads.

The depth of his knowledge is unmatched and his Linkedin content is 🔥🔥🔥

Here are two of my favorite takeaways from our conversation (which you can find on Spotify and Apple).

Don’t expect anything in the first 30 days of Linkedin Ads

Most marketers want to see results ASAP. But Linkedin doesn’t work that way.

You’re paying for the data to see who is engaging with your ads and who is worth retargeting later.

Retargeting is where Linkedin ads have their highest ROI.

How Impactable got 5x ROAS for a Linkedin ads client

1) Linkedin ads only work for engaged companies

The client was very transparent about their current lead quality and costs. This type of open communication was critical to their success.

Also, the client was already getting some engagement from their organic video posts. Impactable didn’t need to convince them that content was important. This made it much easier to get more creative assets in the future.

2) Ads to build awareness (the cold layer)

They started building awareness through organic looking video ads that weren’t corporatey. The videos explained who they were and what they did. Very simple.

*Avoid memes for your creatives. Because more people are willing to interact with these, compared to regular ads, the impressions and clicks you get from these can be very misleading.

3) Retargeting for 90 days

For leads that engaged with the cold ads, Impactable retargeted them for 90 days.

The goal is to continually build trust. So they focused these ads on case studies and testimonials.

As people continued to engage, they were targeted by geography and their titles in their company.

The client has been printing money ever since.

🎙️Full Podcast Episode w/Justin Rowe

Spotify
Apple

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If you like this first edition, the best thing you can do is forward it to a friend.

Or, if you’re ambitious, send them the subscribe link.

P.S.

If you want to understand where we came up with this subject line, listen to the first minute of the podcast 🕵️‍♂️